OOH or Outdoor Advertising is where you want to invest your money in if you want a medium which can be relied on to deliver at any time of the year in India and under any circumstance,custom bobblehead. The nature of the demography in India ensures that the medium pays rich returns even when the markets are slow. This was evident when we consider that the medium continued to grow in India even when the country witnessed financial crisis during 2009 & 2010,Buying A Label Dispenser.
Though Advertising in India did suffer because the crisis led to slashing of advertising budgets by most brands, the OOH Sector still managed to record growth. Some of the important reasons for the same have been discussed below.
Diverse Medium
OOH is the most diverse medium of all the advertising platforms. This diversity comes into play while soaking up situations where the markets are running slow,,. It is understood that even though advertising budgets of brands will take hits during situations of crisis, it will never run to zero. In fact,custom bobbleheads, most brands believe in changing the platform in order to make the cuts instead of simply lessening the number of sites. In such a scenario,Do You Know Why Kenda Bike Tires Are Known For Quality, OOH India presents tens of avenues from which the brands can take a pick. Some of the most popular platforms of OOH in India include Airport Advertising, Metro Advertising,personalized bobble heads, Mall Activations, Roadside Advertising,personalized bobbleheads, Alternate OOH,personalized bobblehead,For Quality Carbon Steel Montec CS Broadheads, and more. So,How To Start A Pay Per Minute Phone Business,personalized bobble heads, if one medium gets too premium for your brand,custom bobbleheads, there are many others that from which you can choose.
Permanent Presence
OOH being the only medium which takes up a site continuously for the entire period of the campaign, has an increased impact in India. This is due to the millions of working citizens that are regular office goers. Placing ad displays on office routes means that they will be viewed by those going to office,custom bobblehead, at least twice daily. This translates very well into awareness and creation of brand value. The benefits are in such huge numbers that many brands go for the long period campaigns lasting more than a year. When worked on the basis of the number of daily views,customized bobbleheads, it can be seen that OOH is actually one of the cheapest ways of advertising in India.
Brand Recall Rate
We must have heard about the High Brand Recall Rate of the OOH Medium. The high recall rate holds special significance when considered in context of the Indian audience. Indian consumers are known to speak about a product or service using the name of the brands they use. The product or the service is almost synonymous with the used brand. Thus,customized bobbleheads, a high brand recall rate in the Indian markets does not just create consumers; it creates patrons.
Higher Penetration
More than 60% of India still lives in the rural areas. It is only OOH that can comprehensively target this population. Due to infrastructural shortages,customize bobblehead, accurately targeting the Tier II and Tier III cities of India is impossible without using OOH. Considering the rate at which these cities are moving towards development, brands cannot afford to leave them out of their promotional campaigns.
The reliability of the medium is why it enjoys undisputed patronage from brands both big and small in stature. It provides an unfailing route to the hearts of a billion Indians,custom bobblehead, irrespective of their geographic location or cultural lineages. This is why Outdoor Billboards,customize bobblehead, Mall Displays, and the various other tools of the medium never go out of fashion in India. If your brand is looking for an advertising medium that is sure to provide rich benefits in spite of the market scenario,personalized bobbleheads, OOH India is the solution.
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